Jump to content
The Motorists Guide
  • GUIDES TO MOTORING ABROAD

    601453474_GBFlagcopy2.jpg.acaed72a60dd15289a7f77c1a4bfacd7.jpg   582983291_USAcopy.jpg.28a336ce779814a1456fdf03662bdb31.jpg   560432495_Europecopy2.png.ea8711e12b83774ebffc1576326516d0.png   459823598_RoadTripimage.jpg.42f3c1905e49cf42b17e8f53c5774a81.jpg

  • JOIN THE 'OLD SCHOOL COOL' CAR CLUB - FOR ALL MODERN CLASSIC CAR OWNERS

    1866879865_OSCClub.png.2645f7882ec311dd7a6f61e9dcd4a6ba.png

  • Morgan Motor Company

       (Overall rating from this review)
    I found the Morgan factory tour one of the best available, and only increased my respect and understanding of the build process and the craftsmanship required to complete each vehicle. I felt a great atmosphere within the factory, and it has only increase

    On January 4th 2018 I was given the opportunity to tour the prestigious Morgan Motor Company factory who have been making hand built cars on the same site in Malvern for over 100 years

    Image may contain: 1 person, smiling, standing and outdoor

    Image may contain: 1 person

    When I arrived I headed straight to the café for a well-earned lunch of soup and tea after the two hour drive. The café had a good selection of both hot and cold food as well as snacks which catered for most tastes. After lunch the tour began with a presentation of the history behind Morgan and the key events that made the company the success that it is today. We were then taken to see Morgan’s private collection of cars which included prototypes, race cars and included a couple of last of the line vehicles.

    Image may contain: car

    Afterwards, we headed for a look around the various factory buildings where everything is produced, excluding the engine and gearbox which are brought in from other manufactures. The first part of the build process is the manufacture of the chassis which is built with a combination of wood and steel for all models, excluding the Aero which uses a combination of wood and aluminium. During this phase of the build process the engine, gearbox, suspension, brakes, wiring and wheels are added.

    No automatic alt text available.

    No automatic alt text available.

    Image may contain: people sitting

    The rolling chassis is then wheeled into a workshop where the hand crafted wooden body is fitted. The wooden body is made with a mixture of woods, clued together and set with tools which are nearly as old as the building itself. The bare skeleton body is then treated to its custom built aluminium body panels, and it’s said that this tailored process prevents body parts from being interchangeable between Morgan cars. For example a bonnet cannot be taken from one car and transferred to another, even if it was made by the same builder.

    Image may contain: people sitting, table and indoor

    Image may contain: outdoor

    Image may contain: car

    Image may contain: one or more people and people sitting

    Once the body it completed the car is moved into the paint shop where modern paint processes are used to achieve a gleaming finish. In theory any colour is a available if you’re willing to pay for the privilege, and in most cases the customers are. The freshly painted Morgan is then transferred to the interior trimmers who hand craft the interiors from leather and just like the paint, any colour is available. They have to be careful not to damage the paintwork!

    Image may contain: car

    Image may contain: 1 person, car

    Image may contain: people sitting and indoor

    Image may contain: indoor

    Image may contain: indoor

    No automatic alt text available.

    The final phase of the build is the pre delivery inspection which involves checking that every component is fit for purpose, and after the car has been through the vigorous checks the test drivers take the cars out for a drive in the beautiful Malvern country side to make sure that car has handling characteristics to match the exquisite looks. Only after all that, will the finished masterpiece be loaded onto a covered transporter and shipped to its new owner, who is keenly waiting in any part of the world.

    Image may contain: car

    Image may contain: sky, cloud and outdoor

    Image may contain: outdoor

    The tour ends with a look around the Morgan museum which contains some of the oldest Morgan’s in the world and even has Morgans which have owned been owned by the Morgan family. I then got a quick look in the shop which naturally had Morgan merchandise including clothing, alcohol, key rings and other items befitting of the manufacture and vehicles. I found the Morgan factory tour one of the best available, and only increased my respect and understanding of the build process and the craftsmanship required to complete each vehicle. I felt a great atmosphere within the factory, and it has only increased my longing to own a Morgan one day.

    Image may contain: 1 person

    Image may contain: 1 person, smiling, car

    Image may contain: car

    No automatic alt text available.

    No automatic alt text available.

    Sign in to follow this  


    User Feedback

    Create an account or sign in to leave a review

    You need to be a member in order to leave a review

    Create an account

    Sign up for a new account in our community. It's easy!

    Register a new account

    Sign in

    Already have an account? Sign in here.

    Sign In Now

    There are no reviews to display.


  • Our picks

    • Mercedes W212 E Class saloon facelift
      The Mercedes W212 E Class was originally launched in 2009 to replace the well-built W211 version, which itself had helped recover Mercedes reputation at building reliable, long lasting cars after the quality control issues of the late 1990s/early 2000s. There was no doubt that both the car and Mercedes engineers had big shoes to fill but thankfully the gamble paid off as the new model was able to build on the good reputation of its forbearer. The W212 was not only bigger than the previous model it was also more refined.
      • 0 replies
    • Road trip through Nevada & Arizona
      Las Vegas – a city synonymous for gambling, partying and generally a play ground for the rich and famous. However, what if you want a change from the hustle and bustle of the city and see more of what the silver state has to offer? The answer is to hire a car and I have devised a perfect road trip which allows you enjoy some of the amazing scenery, ghost towns, mining towns and route 66 which all helped make the states of Nevada and Arizona both famous and rich. Below is a picture of the planned route.
      • 0 replies
    • 2018 Ford Mustang Convertible
      The ford mustang – an American icon but does the 2018 model make a viable purchase? Steve went to Las Vegas to find out.
      I start this car review in an unusual fashion, as I have a confession to make. When I landed at the Las Vegas McCarran airport I was expecting to be driving away in the 5.0 V8 version of the Mustang, however, due to a mix up I, in fact, ended up with a turbocharged four-cylinder 2.3 Ecoboost version with the automatic gearbox. However, I must stress that the Ecoboost engine isn’t lacking in performance as it produced 313bhp and 319 of torque. Unperturbed I felt this to be more fitting to our UK readers where the Ecoboost engine makes more financial sense, both in purchase cost and running cost.
      • 1 reply
    • Essentials everyone needs to keep in their vehicle
      Whether it’s winter or summer, there are some key items you’ll need in your vehicle all year around to help you stay safe on the road. Richard Gladman, IAM RoadSmart’s head of driving and riding standards, provides the eight essentials that you should always keep in your vehicle
      • 0 replies
    • MG3
      I intended to find out by test driving the new MG3 which is a new small hatchback and designed to bring the MG back to the masses. The MG3 I had on the test drive was the top of the range Style model with a price tag of £11,695. With any new car in this highly competitive sector first impression count and the MG3 does not fail to disappoint.  
      • 0 replies


×